The commercial features a young woman whose ‘forgotten’ her bike lock and is faced with a misfortunate situation. The young woman, not willing to part with her bike, turns to passer-bys (ALL MEN) and asks them to purchase her tampons while she waits with her bike. As a woman I could not help but be amused at the various reactions. I believe the best response was…“Can I buy toilet paper, would that work?”
Considering they are advertising to women, or so I hope, they did an incredible job of capturing the fear within the male psyche which also happens to be entertaining! The people at Kotex have suckered me into buying their product and they didn’t even have to use the blue liquid to convince me their product is better than the next leading brand. Kotex simply took the formula of everyday generic tampon ads and reinvented it. A risk, yet one that could potentially turn into a massive success. I applaud Kotex for taking a different route because I can surely say that I enjoyed the commercial so much that I would go out and buy Kotex products. The ad then ends with the following statistic: “Why are 40% of people uncomfortable buying tampons?” That statement made me think “Finally! A woman writing ads for women!”
