I think the importance of social media is shown through the success that a brand or company will gain due to its implementation of social media. I, unlike most, did not use Facebook until recently because I viewed it as a distraction. Always logging on to look at your friend’s new photo albums or read their updated status. I thought it was silly to constantly update your status to inform your friends and family what you were doing at an hourly basis. It was a breech of privacy for a complete stranger to search you name and look at all your photos and information without you knowing it. Keeping in mind this was before I learned more about Facebook and its many features that allowed users to change privacy settings to prevent such occurrences.
Yet, more and more people have asked me what my Facebook page is and not what my email is. The use of instant messaging is slowly dwindling. Everyone, of all ages are on Facebook daily.
The growing trend now a days is businesses who use Facebook as a marketing tool. Brilliant! That is the definition of adapting. Social media has become a large part of our lives and advertisers and marketers are seeing that and jumping on the band wagon. They know it’s a great way to assess the number of people who are aware of the product through various social medias such as Facebook, twitter, or Foursquare. The number of fans on a company’s or product’s Facebook page correlates with the increase of purchases. It allows companies to interact with the consumer and give more detail through such pages that traditional media outlets may not allow. I believe that social media is a growing part of the marketing and advertising industry and companies should utilize such outlets to attract new consumers.
