Rogers caught red handed!

Don’t you just hate it when controlling, conniving telephone companies try to rip you off when it comes to cell phone plans. I mean come on! You already have us chained to the ever-torturous 3 year contracts and god forbid you try to cancel a 3-year term. You’ll just get slapped in the face with a $400+ cancellation fee. Surprise! They’re all just full of crap and now they’re finally paying the penalties.

The Accused: Rogers Communications Inc.

The Crime: Rogers insulted their new competitors Wind Mobile, Mobilicity, and Public Mobile on their inadequate networks. Rogers launched a new discount brand called Chatr Wireless that advertised “fewer dropped calls than new wireless carriers.” Sound too good to be true?

Well, it is, because the Competition Bureau of Canada did “an extensive review of technical data, obtained from a number of sources,” and found “no discernible difference in dropped call rates between Rogers/Chatr and new entrants.”

The Verdict: A $10-million penalty for misleading advertising. This is also a hit to the name and reputation of Rogers. Who ever said any publicity is good publicity was clearly misinformed!

The biggest kicker is that the Competition Bureau of Canada only began the investigation because Wind Mobile filed a complaint about Rogers’ advertising. Really? The marketing department of Rogers Communications was naïve enough to think that they can have misleading advertisements while trying to bully their competitors and not get caught. It’s the Naughty List for you Rogers!

Alright kids, the moral of the story is DON’T LIE, especially when you’re a ‘big name’ communications giant like Rogers. And for the sake of your reputation, if you’re dumb enough to lie, at least don’t get caught.