Future of Media

Technology is advancing at such a rapid rate that traditional media is on the edge of extinction if it does not catch up. Today, the Internet, being one of the greatest inventions in history, is the outlet for all information. Students, teachers, advertisers, employers, employees and I guarantee even your parents are on the internet. These individuals know that information delivery has become a click away. No more going outside to fetch the newspaper, let alone subscribing to one. No more tuning in at 6 o’clock to watch the local news to find out the breaking stories. Anytime, anywhere the internet is at your fingertips. Essentially, it all comes down to control. Control is the meat and potatoes of it all. The consumer, being you, is in control of when and where they will receive media.

The creation of personal video recorders (PVRs) gave the consumer the control to pre-record multiple programs and have the ability to fast-forward, rewind or pause live tv. PVRs also have the feature of omitting commercials from your pre-recordings so you do not get interrupted when you’re watching an episode of Castle. PVRs alone have drastically changed the life of television, a traditional media outlet.

The evolution continues. Apple comes out with iTunes in 2001 and instantly an entire music industry evolves. iTunes allows the user to access thousand of songs in the comfort of their home through the iTunes Store.



Everything will become mobile. Internet is accessible on mobile phones, thus more control for the consumer on the go. Creativity can be a friend to the advertisers of tomorrow. Finding alternative ways to reach their target in today’s society is no easy feat. Maximum reach is only attained through the use of technology. If you can’t beat them, join them.